Project Description
Metropolitan Perth is the primary source market for outdoor active recreation in the adjacent Wheatbelt and Peel regions in Western Australia. Increasing demand for trail-based tourism is driving the development of trail projects and infrastructure in these regions, resulting in competing priorities for investment and funding. A study undertaken by TRC Tourism developed a Concentric Trails Study Methodology to help outline a strategic roadmap for better managing trail destinations and boosting domestic visitation while balancing and prioritising projects across the region. This approach focused on creating trails suitable for the right users, in optimal locations, at appropriate times with a focus on interregional coordination and cooperative planning. Findings included the market’s differeing trail destination preferences and expectations based on geographical location, the importance of trail quality and variety, and factors such as added attractions, accommodation, and accessibility all influencing visitors’ decisions. The study advocates for a ‘hub and spoke’ model for trail development, emphasizes coordination between regions, and identifies key areas like Dwellingup, York, and Bindoon for targeted investment. Additionally, it points out the potential for developing Jarrahdale’s walking trails, the necessity for ongoing development in Toodyay, Northam, and Boddington, and the opportunity for adventure riding. Notably, the study highlights a significant gap in incorporating Aboriginal cultural and heritage elements into trail experiences.
