VISITOR INTERPRETATION PLANNING
Meaningful places matter to us — when a visitor to a place extracts such meanings, the place is assured of living forever in the human mind. – Professor Sam Ham, 2002
Visitor interpretation is embedded in every aspect of a visitor experience. It’s the stories people hear that attract them initially, what they learn, how they interact and connect once they have arrived and the important messages they take away with them, making your story now part of their story that they share with family and friends back home.