Sustainable Pricing and Packaging Workshop
With Destination Management Plans either finalised or almost in the bag we know your attention is now turning to implementation and in many cases experience development and operator business capability has been highlighted as a priority workstream.
Mid 2022 TRC delivered a pilot project for Qualmark New Zealand to help build the capability of operators to sustainably price their products and to confidently collaborate with others to package and sell experiences that can be promoted through regional and national campaigns. The workshops were delivered alongside RTO/EDA teams to ensure destination positioning was reinforced and regional cooperation was fostered.
The regions who participated in the pilot project found the experience highly valuable saying:
“Workshop generated good shared understanding of the benefits of packaging for businesses as well as the region” … “Turned on lots of lightbulbs” … “The way the material was delivered was great, informal, anecdotes, good examples”
The participating operators also found it worthwhile saying:
“The workshop definitely changed some of my incorrect preconceived ideas about what a package consists of. “…“I found the workshop a good place from which to view our pricing and relationships with those who sell our product. From here we are able to have a bit more confidence in how we will price and value our product and also how we will price and value the work” … “Did find it useful to rethink about pricing, and also to motivate me to look at packages. Networking with others useful and seeing what they are doing. Speakers were very good and kept you on focus.”
Thanks to Qualmark who funded the pilot programme development we can now cost effectively deliver this workshop in regions across NZ.
We just need an initial one hour of your time to discuss your priorities and plan logistics with you. Then your team takes care of the invites, venue etc. On the day workshop facilitators Kylie Ruwhiu-Karawana and Tracy Johnston fly/drive in, deliver the workshop and then spend an additional hour or two with you to debrief and identify the opportunities and actions to progress them.
From there we can leave it with you to work with operators, or, if you need a hand or want a third party to hold your operators to account, we can map out what that looks like. We can add on post workshop masterclasses that are delivered while we are in the region, or at a later date. Basically we can tailor make the support following the workshop to best achieve what your operators need, or leave you to it.
The workshop outcomes are to provide participants with:
- A clear understanding of how to sustainably price and value their products and services
- Consideration for how to present their product to align with and add value to the destination experience
- An understanding of what value add looks like and how to build that into the package so they are not dropping their prices to feel like they are delivering a ‘deal’
- Confidence to partner and package with others
- Tools to administratively and financially manage packaging partnerships
- Improved knowledge and confidence on working with third parties to promote and sell their products
If you would like to explore this further please email Tracy Johnston on firstname.lastname@example.org.