TRC Tourism is a respected global leader in delivering solutions for tourism, recreation and conservation. We have earned this respect through our successful delivery of more than 500 projects over the course of 20 years of business. Our expert team has a reputation for honest, adaptable, resilient and creative yet practical approaches. Our strength lies in our shared passion, our respect of all people and environments and our commitment to achievable and sustainable tourism. We are united by our philosophy in developing tourism solutions for good – good for people, good for places.

Working with you

Product and experience development and feasibility studies

Planning with purpose for sustainable destination management and development

Product and experience development and feasibility studies

Recreational trail planning,
design and management

Product and experience development and feasibility studies

Conservation, protected area
and visitor management

Product and experience development and feasibility studies

Product and experience development and feasibility studies

Indigenous tourism planning and business support

Indigenous tourism planning
and business support

Tourism trails and destination packages

Visitor Interpretation Planning

What do our clients think?

Non-Timber Recreation and Tourism Specialist Advisor 

TRC Tourism did an excellent job on a complex project in very tight timeframes. I would recommend their services for nature-based tourism work.

David McPherson | NSW Department of Primary Industries

Rutherglen Destination Management Plan

The Rutherglen Destination Management Plan 2022-2027 is a highly professional and insightful DMP. It was a pleasure working with Chris Rose and the TRC team.

Susannah Doyle | Indigo Shire Council

ADB Pacific Crisis Management Plan

We loved working with Penny and Tash. They were very personable, professional and did a great job in understanding the complex requirements of the brief and working with diverse stakeholders. We look forward to collaborating with the TRC team again!

Sara Currie | Asian Development Bank (ADB) Pacific Private Sector Development Initiative (PSDI)

Pūkorokoro Miranda Shorebird Centre Strategic Plan

We worked with TRC and key partners of the Shorebird Centre to determine how an improved tourism experience could help protect and enhance life for the Shorebirds and their habitat. TRC took this challenge even further…expanding the potential for a sustainable tourism experience that addresses other critical environmental issues that are crucial towards the longterm survival of the Shorebird.

Hadley Dryden | Destination Hauraki Coromandel

Central Victorian Goldfields World Heritage Bid – Sustainable Tourism and Value Creation Toolkit

Absolutely thrilled with the outcome!

Susan Fayad | City of Ballarat

Development of the Pacific Sustainable Tourism Policy Framework

The high level of professionalism of the team and all-encompassing support offered by TRC gave us assurance in completing our project on time and within the limited resources despite these challenging times.

Christina Leala-Gale | Pacific Tourism Organisation

Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park

TRC Tourism’s Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park exceeded expectations. The case it presents for a new, nationally significant tourism product is so compelling it has attracted immediate government investment and presents exciting opportunities for private investors and Aboriginal Traditional Owners.

Mac Moyses | Previous Position Director Planning | NT Parks and Wildlife Commission

Wimmera Mallee Town and Tourism Strategy

TRC Tourism completed our Town & Tourism Master Plans to a very high quality, incorporating extensive community consultations and provided directional growth for our visitor services and infrastructure. They were wonderful to collaborate with.

Lauren McBriarty | Executive Officer | Wimmera Mallee Tourism

Wellington Regional Trails Framework

In 2017 TRC worked with land managers and stakeholders from around the Wellington Region to develop the Wellington Regional Trails Framework. TRC’s destination management expertise, experience and professional approach was critical to the success of this ambitious project, that has seen 11 different agencies align their approaches and come together to move Wellington from an ‘under the radar’ network of tracks to a world class trails destination for residents and visitors alike.

Sarah Murray | Community Partnerships Manager | Parks, Sport and Recreation | Wellington City Council

Gippsland Destination Management Plan

Janet and the TRC team did a great job with the Gippsland Destination Management Plan and I would recommend them to any regional tourism organisation.

Terry Robinson | CEO | Destination Gippsland

Trust Tairāwhiti

Tracy and the TRC team just get it. Their depth of knowledge about the tourism industry has made all the difference for us. It’s accelerated our growth and unlocked our potential.

Adam Hughes | GM | Trust Tairāwhiti

Cook Islands Tourism Accreditation and Biodiversity Conservation Projects 

TRC Tourism have been fantastic to work with and have provided valuable support to our efforts towards strengthening sustainable tourism development in the Cook Islands. Even throughout the Covid-19 pandemic they were able to quickly adapt plans and styles in order to best achieve our desired project outcomes. We very much hope to work with them again in future. 

Hayley Weeks | Project Manager | Cook Islands National Environment Service

Kalumburu Tourism Development

TRC has built a trusting relationship with various individuals in Kalumburu and people have expressed how easy it was to work with them. We would like TRC to continue working with community members.

Maria Lovison | CEO | Kalumburu Aboriginal Corporation

Kokoda Track Maintenance Program and Operations Manual 

The TRC team mobilised rapidly to PNG to assess and repair Kokoda Track bridges severely damaged in the very heavy wet season of last year being choppered into the remote rugged terrain of the Track. Working in very well with The Kokoda Track Authority Rangers, Kokoda Initiative and local communities their efforts and skill contributed greatly to the Kokoda Track being ready for the 2019 trekking season. Remote communities also benefited from being reconnected across the often treacherous river crossings. TRC also helped build the capacities of The Kokoda Track Authority Rangers and local communities to explore ways for future sustainable bridge building and general track maintenance works. The resultant Track Operations Manual produced by TRC is expected to be a valuable guide for future Kokoda Track works.

Damien Mate | Senior Program Manager | Kokoda Initiative Partnership

Hamilton and Waikato Tourism Opportunities Plan

During 2016, the TRC team worked with Hamilton & Waikato Tourism and regional stakeholders to develop a comprehensive Tourism Opportunities Plan to identify opportunities for new and improved visitor experiences that had the greatest potential to drive growth. The TRC team brought significant experience in destination management and planning and a fresh perspective to the project. They were excellent to work with, engaged effectively with stakeholders and applied critical insights and analysis to complex issues.

Kiri Goulter

Head of the Lake Trail Strategy 2019-2029

TRC Tourism worked with the Head of the Lake Trails Trust, Glenorchy to prepare the Head of the Lake Trail Strategy for 2019-2029, the plan presented a strong situational analysis, a vision and objectives and an action plan for the next 10 years of trail maintenance and construction. The TRC team were professional and great to deal with the outcome was the road map to guide us developing our outstanding natural assets into a world class destination.

Matt Belcher | Chair | Head of the Lake Charitable Trust

Brook Waimarama Sanctuary Visitor Experience Strategy

TRC delivered a quality Visitor Experience Strategy for our organisation in a short timeframe. They took a practical approach that included gaining insight from the project’s key stakeholders and tied together the various elements of the project’s vision into a cohesive, actionable strategy.

Hudson Dodd | General Manager | Brook Waimarama Sanctuary Trust

Baw Baw Destination Action Plan, Marketing Plan & Recreational Vehicle and Tourism Signage Plan

TRC’s expertise in developing successful strategies regarding visitor economies and regional tourism proved extremely helpful to Baw Baw Shire Council when it sought guidance in enhancing its own Tourism Marketing Strategy, as well as in creating detailed action plans for three hero destinations across the Shire.

Mark Kestigian | Executive Manager Communications & Economic Development | Baw Baw Shire Council

Destination Management Plan for Destination Southern NSW

TRC prepared and finalised our Regional Destination Management Plan on time and on budget. TRC provided great professional advice throughout the project – they also took on board the view and guidance we gave. From the outset we wanted a strong partnership with our contractor and that is exactly what we got from TRC – beginning to end.

General Manager | Destination Southern NSW

Cudlee Creek Forest Trails Fire Recovery Strategy

TRC Tourism has delivered a comprehensive project in consultation with multiple and varied stakeholders to address a complexity of requirements and expectations. Their mix of local and international experience and knowledge has been highly beneficial to developing the Cudlee Creek Forest Trails Fire Recovery Strategy. ForestrySA and partners will use this document to drive investment in the Fox Creek Bike Park with multiple economic, social and environmental outcomes. TRC Tourism provided a professional project management context but always remained approachable and flexible in delivery. I would highly recommend their services.

Monique Blason | ForestrySA

Tourism Infrastructure Audit for Northern Tasmania

Tourism Northern Tasmania set out to define the private and public sector investment needed to sustain intelligent growth in the visitor economy for the region. TRC and their associates provided the well-rounded analysis, consultation and reporting that resulted in a clear vision of what to develop, where across Northern Tasmania. Less than six months from endorsing the final work and we are already seeing significant progress on three key infrastructure projects as well as active interest from private sector investors to take on opportunities profiled in work.

Chris Griffin | CEO | Tourism Northern Tasmania

Mulligans Flat Woodland Sanctuary Concept and Interpretation Plan

I really appreciated the TRC Team’s professional and honest opinions in the final report and the thorough and thoughtful approach with our stakeholders.

Jasmine Foxlee | Previous Manager Community and Visitor Programs (Acting) | Parks and Conservation Service (PCS) | Environment and Planning Directorate

Coastal Pacific Trail Feasibility Assessment

With the November 2016 Kaikoura Earthquake, a potential opportunity was raised to develop a cycle trail from Picton to Kaikoura. TRC were engaged to perform an initial feasibility investigation. TRC were very professional and were able to provide independent guidance in their report on how governance structures should be set up should the project proceed, with likely jobs generated for the region. They delivered on time and to budget.

Richard Coningham | Manager Assets and Services | Marlborough District Council

Visitor Experience Strategy for Tidbinbilla Nature Reserve

In engaging TRC Tourism the ACT Parks & Conservation Service was seeking to develop a holistic Visitor Experience Strategy for Tidbinbilla Nature Reserve. As an iconic destination Tidbinbilla is ideally positioned to leverage from the emerging nature based tourism appetite for authentic experiences in a natural setting. Working with all stakeholders in a collaborative, intuitive manner TRC Tourism delivered a high quality outcome. A strategic blue print for the future.

Brett McNamara | Regional Manager | Tidbinbilla Nature Reserve, Namadgi National Park

Niue Tourism 

We have had exceptional experience with Janet and the TRC team over the past 5 years, they have provided us with visionary advice and innovative thinking on how we can make incremental improvements across time to our country and across our tourism offering. Fakaue Lahi, thank you so much to TRC we look forward to working with you in the future.

Felicity Bollen | Previous CEO | Niue Tourism

New Zealand National Wetlands Trust Feasibility Study

Being a nationally significant project that will rely on tourist visits for its long-term financial sustainability, it’s crucial we get the best advice from professionals in the industry. TRC was our first port of call for a reality check on the feasibility of our proposal.

Karen Denyer | Executive Officer | National Wetland Trust

Queenstown Trails for the future 2015-2025

From the outset the TRC team were responsive, intelligent, forward thinking and always available. The Queenstown Trails Trust worked with the TRC team in 2015 to craft a 10 Year Strategic Plan. The nature of our business involves very important stakeholders, great vision and many face to face meetings to form our plan. The result of this partnership being a very robust and well thought out plan that we are proud to utilise to assist us in setting the future path of the Queenstown Trails Trust. Interestingly – TRC also formulated the original Trails Trust plan way back in 2004 – it was great to have the opportunity of working with TRC again as they truly understand our business.

Mandy Kennedy | Previous CEO | Queenstown Trails Trust (New Zealand)

Galeena Beek Feasibility Study

Wurundjeri worked with TRC Tourism to produce a feasibility study and business plan for a tourism venture. Janet and her team were knowledgeable, responsive and professional. The report they produced was high quality. Their knowledge of tourism is very impressive, I highly recommend TRC Tourism and hope to work with the team again in the future.

Brandon | Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation

Wiradjuri Trail Masterplan

TRC are professional, friendly and fun to deal with.

Rob Owers | Wagga Wagga City Council

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