TRC Tourism is a respected global leader in delivering solutions for tourism, recreation and conservation. We have earned this respect through our successful delivery of more than 500 projects over the course of 20 years of business. Our expert team has a reputation for honest, adaptable, resilient and creative yet practical approaches. Our strength lies in our shared passion, our respect of all people and environments and our commitment to achievable and sustainable tourism. We are united by our philosophy in developing tourism solutions for good – good for people, good for places.

Working with you

Planning with purpose for sustainable destination management and development

Recreational trail planning,
design and management

Conservation, protected area
and visitor management

Product and experience development and feasibility studies

Indigenous tourism planning
and business support

Visitor Interpretation Planning

What do our clients think?

TRC Tourism recently delivered the Goulburn Region Destination Management Plan. This was the first plan of its kind for the current regional model and TRC led the way to ensure that the output was fit for purpose for our region, realistic to our current position whilst also acknowledging future ambitious and potential of our region. The team provided us with profession service, delivered fantastic stakeholder engagement and were great to deal with every step of the way. We would not hesitate in recommending TRC Tourism.

Goulburn Region Destination Management Plan | 2023, Alarna Timmins | Goulburn Region Tourism Partnership

NSW Central West Cycling Strategy | 2024

Janet and the team from TRC understood the project brief and undertook the project with enthusiasm. The consultation sessions, draft strategy and reviews were all delivered in a timely manner. I wouldn’t hesitate to consider TRC for future strategic work. 

Sean Haylan | Destination Central West

Dudley Trail Master Plan| 2023

TRC Tourism have excellent technical knowledge in the space of trail planning, and the skill to lead communities through very delicate negotiations.  Their passion for communities is evident.  Our resulting plan is of high quality and will allow us to easily implement this to detail design and construction.

Megan Harvie | Kangaroo Island Tourism Alliance

Magnetic Island Tourism Masterplan | 2023

Townsville Enterprise worked with Penny and her team in delivering a masterplan for one of our signature tourism precincts. Penny’s wealth of knowledge, global insights and understanding of the industry was exceptional, she was well respected and regarded in her approach to stakeholder and community engagement and has a genuine interest and passion in supporting her clients and the communities she works with. Penny was fantastic to work with and went above all expectations to ensure that the project delivered the best outcomes for all involved.

Lisa Woolfe | Townsville Enterprise

Kylie Ruwhiu-Karawana is an outstanding consultant in my opinion. She quickly developed a rapport with my Stakeholders and was able to draw from them effectively and efficiently their thoughts and feelings on the proposed project. She has excellent business acumen, is able to think strategically, and she communicates both in her reports and verbally in a clear and concise manner. Kylie is easy to get along with, and was very accommodating when timelines blew out. I enjoyed working with Kylie and would have no hesitation to recommend her services.

Wairarapa Maori Development and Implementation Strategy | 2022, Anna Nielson | Destination Wairarapa

Chris, Jo and the team from TRC were an absolute pleasure to work with. From initial inception meetings, to days spent ground-truthing with our team through to the delivery of the final report, the TRC team were easy going yet professional, extremely knowledgeable yet open to ideas from our team.

Southern Villages Iconic Trail | 2023, Adam Cooper | Highlands Trails

Tracy & Kylie are fantastic presenters! They are engaging and very passionate about the industry and use their experience and real life situations in their presentation which the attendees can really relate to.

Melissa Devine | Venture Taranaki

Niue Tourism 

We have had exceptional experience with Janet and the TRC team over the past 5 years, they have provided us with visionary advice and innovative thinking on how we can make incremental improvements across time to our country and across our tourism offering. Fakaue Lahi, thank you so much to TRC we look forward to working with you in the future.

Felicity Bollen | Previous CEO | Niue Tourism

Kokoda Track Maintenance Program and Operations Manual 

The TRC team mobilised rapidly to PNG to assess and repair Kokoda Track bridges severely damaged in the very heavy wet season of last year being choppered into the remote rugged terrain of the Track. Working in very well with The Kokoda Track Authority Rangers, Kokoda Initiative and local communities their efforts and skill contributed greatly to the Kokoda Track being ready for the 2019 trekking season. Remote communities also benefited from being reconnected across the often treacherous river crossings. TRC also helped build the capacities of The Kokoda Track Authority Rangers and local communities to explore ways for future sustainable bridge building and general track maintenance works. The resultant Track Operations Manual produced by TRC is expected to be a valuable guide for future Kokoda Track works.

Damien Mate | Senior Program Manager | Kokoda Initiative Partnership

Cook Islands Tourism Accreditation and Biodiversity Conservation Projects | 2019/20

TRC Tourism have been fantastic to work with and have provided valuable support to our efforts towards strengthening sustainable tourism development in the Cook Islands. Even throughout the Covid-19 pandemic they were able to quickly adapt plans and styles in order to best achieve our desired project outcomes. We very much hope to work with them again in future. 

Hayley Weeks | Project Manager | Cook Islands National Environment Service

Gippsland Destination Management Plan | 2019

Janet and the TRC team did a great job with the Gippsland Destination Management Plan and I would recommend them to any regional tourism organisation.

Terry Robinson | CEO | Destination Gippsland

Wellington Regional Trails Framework | 2017

In 2017 TRC worked with land managers and stakeholders from around the Wellington Region to develop the Wellington Regional Trails Framework. TRC’s destination management expertise, experience and professional approach was critical to the success of this ambitious project, that has seen 11 different agencies align their approaches and come together to move Wellington from an ‘under the radar’ network of tracks to a world class trails destination for residents and visitors alike.

Sarah Murray | Community Partnerships Manager | Parks, Sport and Recreation | Wellington City Council

Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park 

TRC Tourism’s Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park exceeded expectations. The case it presents for a new, nationally significant tourism product is so compelling it has attracted immediate government investment and presents exciting opportunities for private investors and Aboriginal Traditional Owners.

Mac Moyses | Previous Position Director Planning | NT Parks and Wildlife Commission

Development of the Pacific Sustainable Tourism Policy Framework | 2021

The high level of professionalism of the team and all-encompassing support offered by TRC gave us assurance in completing our project on time and within the limited resources despite these challenging times.

Christina Leala-Gale | Pacific Tourism Organisation

Central Victorian Goldfields World Heritage Bid – Sustainable Tourism and Value Creation Toolkit | 2021/22

Absolutely thrilled with the outcome!

Susan Fayad | City of Ballarat

Pūkorokoro Miranda Shorebird Centre Strategic Plan | 2021

We worked with TRC and key partners of the Shorebird Centre to determine how an improved tourism experience could help protect and enhance life for the Shorebirds and their habitat. TRC took this challenge even further…expanding the potential for a sustainable tourism experience that addresses other critical environmental issues that are crucial towards the longterm survival of the Shorebird.

Hadley Dryden | Destination Hauraki Coromandel

Dungog Common Reserve Concept Trail Masterplan | 2023

We are very pleased with our experience in working with TRC. Our Concept Trail Masterplan was developed over many months. It is not only very comprehensive but informative and has given our board a clear new direction for our ongoing and future trail developments. It’s been a real pleasure to work with such an experienced team. 

Daniel LeBlanc| Development Director, Dungog Common Reserve

Trust Tairāwhiti

Tracy and the TRC team just get it. Their depth of knowledge about the tourism industry has made all the difference for us. It’s accelerated our growth and unlocked our potential.

Adam Hughes | GM | Trust Tairāwhiti

ADB Pacific Crisis Management Plan | 2021

We loved working with Penny and Tash. They were very personable, professional and did a great job in understanding the complex requirements of the brief and working with diverse stakeholders. We look forward to collaborating with the TRC team again!

Sara Currie | Asian Development Bank (ADB) Pacific Private Sector Development Initiative (PSDI)

Kalumburu Tourism Development

TRC has built a trusting relationship with various individuals in Kalumburu and people have expressed how easy it was to work with them. We would like TRC to continue working with community members.

Maria Lovison | CEO | Kalumburu Aboriginal Corporation

New Zealand National Wetlands Trust Feasibility Study

Being a nationally significant project that will rely on tourist visits for its long-term financial sustainability, it’s crucial we get the best advice from professionals in the industry. TRC was our first port of call for a reality check on the feasibility of our proposal.

Karen Denyer | Executive Officer | National Wetland Trust

Queenstown Trails for the future 2015-2025

From the outset the TRC team were responsive, intelligent, forward thinking and always available. The Queenstown Trails Trust worked with the TRC team in 2015 to craft a 10 Year Strategic Plan. The nature of our business involves very important stakeholders, great vision and many face to face meetings to form our plan. The result of this partnership being a very robust and well thought out plan that we are proud to utilise to assist us in setting the future path of the Queenstown Trails Trust. Interestingly – TRC also formulated the original Trails Trust plan way back in 2004 – it was great to have the opportunity of working with TRC again as they truly understand our business.

Mandy Kennedy | Previous CEO | Queenstown Trails Trust (New Zealand)

Rutherglen Destination Management Plan | 2021

The Rutherglen Destination Management Plan 2022-2027 is a highly professional and insightful DMP. It was a pleasure working with Chris Rose and the TRC team.

Susannah Doyle | Indigo Shire Council

Latest news

A Tale of Trails & Adventure

April 30th, 2024|

TRC Tourism Specialist Consultant Chris Ord forged a somewhat alternative path in entering the wilds of the nature-based tourism industry, [...]

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