The meaning and purpose of tourism is transforming. How can destinations, industry and communities best allay visitor concerns, meet and surpass their needs and engage with them meaningfully and appropriately? With the opportunity to transform the way we have traditionally planned, presented and delivered tourism, now is the perfect time for a reset. Time to re-evaluate what is important to us and determine how we can enable tourism to be a solution and not a problem. Time to acknowledge and address visitor concerns, understand the information they are seeking and the methods they are using to find it so we can meet them there, reassure them and extend our welcome. Time to look at what we currently offer and assess whether it matches both our needs as a destination and the needs of our future visitors.
Sustainable tourism planning is about striking the right balance between the needs of people (locals and visitors) and places (natural and urban). It is about clearly defining our purpose, our vision, our point of difference or identity. It enables us to think long-term, be adaptable and reactive to changing target markets, trends and crisis. It ensures we allocate resources appropriately while building local capability and capacity. It is resilient, with the word ‘sustainable’ at the heart of our approach. An approach that is responsible and benefits people (visitors and locals) and places — socially, economically, culturally and environmentally.
TRC is committed to the application of the United Nations Sustainable Development Goals (SDGs) and the New Zealand Tourism Sustainability Commitment. TRC is a member of the Global Sustainable Tourism Council (GSTC), and our team holds GSTC Professional Certificates in Sustainable Tourism. Our team of sustainable tourism practitioners provide practical advice on how to maximise the social, economic, environmental and cultural benefits of tourism.