Debby is an experienced tourism planner who has project-managed destination management plans, business and marketing plans, feasibility assessments, research, product development, and sustainable tourism advisory programmes.

She has been involved in tourism master plans, development strategies, market demand assessments, marketing strategies, consumer research, and training needs analyses.

Working in tourism in Asia and the Pacific for more than 20 years, Debby has extensive stakeholder consultation experience. She is skilled at bringing together private, government, and non-government stakeholders for the benefit of communities, conservation, and visitors.

Debby’s background in the development and marketing of tourism products includes working for Tourism New Zealand with suppliers to sustainably develop and promote their products in line with target markets.

Strengths

• Research and analysis, market demand, product development and promotion

• Feasibility assessments and analysis
• Regenerative tourism planning.

Project Highlights

• Pūkorokoro Miranda Shorebird Centre Strategic Plan, Preliminary Business Plan, and Product Feasibility Assessment

• Hamilton Waikato Destination Management Plan
• Wairarapa Five Towns Trails Network Master Plan
• Market analyses for Wairarapa, Whanganui, Wellington, Hurunui, Tairāwhiti Eastland, and Rangitīkei Destination Management Plans
• National Wetland Centre of New Zealand Feasibility Study and Business Plan
• Malaysia Belum-Temengor Tropical Rainforest Integrated Master Plan
• Iskandar Malaysia (Johor) Tourism Cluster Development Strategy
• Great Barrier Island/Aotea Eco tourism Feasibility Assessment
• Great Barrier Island/Aotea Multi Day Walk Concept Testing
• Sustainable Tourism Advisor (Wellington/Marlborough regions)
• Wellington Airport Daytrip Products Feasibility Assessment
• Opotiki Harbour Economic Impact Study
• Opotiki Visitor Strategy
• Pureora Forest Destination Management Plan
• Forgotten World Adventures Marketing Plan and coaching
• Samoa Tourism Authority Visitor Exit Survey
• South Pacific Islands Capacity Building Activities for New Media applications in Tourism
• Maori Tourism Regional Gap Analysis
• Waitomo Tourism Development Plan
• Wellington Cable Car Marketing and Revenue Development
• Brazil Sustainable Tourism Seminars speaker
• Te Araroa Trail Assessment of Viability for funding