An economist and analyst, Michael has more than 20 years’ experience in market analysis and modelling, business cases, economic impact assessments, region, city and precinct strategies, and employment analysis.

He is Principal of MCa, a specialist consultancy that is involved in economics, regional analysis, industry analysis, strategy, and business cases for major projects. Michael has partnered with TRC on tourism related projects over 11 years, providing robust and reliable economic inputs including business cases and economic impact assessments for mountain bike and walking trails, cultural facilities, experience centres, tourism facilities (including accommodation), and Aboriginal cultural centres.

His sector experience covers accommodation (hotels, eco-tourism), cafes and restaurants, galleries and museums, visitor experience centres, mountain bike trails, walking trails, adventure tourism, and Aboriginal tourism projects.

Strengths

• Economic impact assessments
• Tourism sector business cases
• Market analysis and modelling

Project Highlights 

• Gippsland Lakes Aquatic Trail Feasibility, Business Case and Detailed Design
• Mt Tomah Accommodation Assessment
• Warburton MTB Destination Economics
• Non-Timber Recreation and Tourism Specialist Advisor
• Hotham Walking Tourism Masterplan and Business Case
• Jondaryan Woolshed Operating Model Options Analysis
• Central Victorian Goldfields World Heritage Bid Investment Value
• Brambuk Re-Imagining Project Business and Master Planning
• Pental Island Cultural Masterplan
• North Coast Trail Feasibility and Business Case
• Orange Wine Trail Business Case and Route Feasibility
• Whyalla Cuttlefish Experience Concept
• Mount Isa Economic Transformation – Tourism
• AYAL TOURS Concept plan, feasibility and business case
• Nangenala Cultural Centre Review Existing Feasibility Business Case