Project Description
Ayal Aboriginal Tours Kakadu (Ayal) has successfully been delivering tours in Kakadu since 2007, enhancing visitor connection, awareness and appreciation of Kakadu’s unique cultural and natural values. Ayal also provides employment opportunities for local Aboriginal people and a sustainable pathway for future generations to live and work on Country.
Ayal’s Business and Operations Plans had not been updated since 2007 and required a refresh to support the aspirations of business growth, product development and enhancement. TRC worked together with Ayal business owner Victor Cooper to develop an Indigenous-led and culturally appropriate tourism business and marketing plan to provide a clear pathway to future product development and business growth. This included preliminary feasibility assessment of new proposed products and the investment required to activate new products.
An Operations Plan was also developed to support the business with day to day activities, risk management and address legislative and work health and safety requirements.
