Project Description

TRC Tourism was engaged by the Great Barrier Reef Marine Park Authority to conduct an operator review of the existing systems utilised by the Reef Authority. The Great Barrier Reef is Australia’s largest and most valuable natural asset, a World Heritage Listed wonder with an inspiring array of marine wildlife and biodiversity. It is an iconic, world-renowned tourism attraction and the marine tourism industry it supports provides significant employment, economic and social benefits to local communities; attracting more than two million visitors each year from all over the world, contributing $A5.7 billion in economic value and supporting almost 59,000 full time jobs. As World Heritage specialists, TRC Tourism conducted a review into the existing framework being utilised by the Reef Authority and then provided options for a modernised High Standard Tour Operator program framework, one of a suite of existing tools used to manage tourism on the Great Barrier Reef.