Project Description

Regional economic development organisations Gulf Savannah Development and Mt Isa Townville Economic Zone (MITEZ) collaborated on this project, engaging TRC to investigate current, new and aspirational tourism opportunities across both regions. The aims of the study were to establish an enabling structure that supports sustainable economic development, empowers communities, grows employment for First Nations people and broader communities, increases destination awareness, market share and desirability, fosters collaboration, attracts investment and radiates impacts and benefits beyond the greater gulf region. Components of the study include, a desktop review of the current tourism offer and situational analysis of the Gulf Savannah and MITEZ regions and on-ground site visits and engagement with a broad range of stakeholders including local governments, Aboriginal Corporations, tourism businesses, regional tourism organisations, national parks and support agencies. A Gulf Savannah Tourism Opportunities Analysis and Action Plan presenting recommendations, opportunities and challenges to consider, short to long-term priorities and an action plan with a suggested implementation time frame and indicative costs. The Tourism Opportunities Analysis and Action Plan will support Gulf Savannah Development and MITEZ, their partners, businesses and communities with a robust baseline of existing and potential tourism opportunities to drive justified decision-making towards Phase Two implementation.