Project Description

TRC Tourism was engaged by the NSW Department of Primary Industries to develop new and review existing business plans for several Indigenous owned and operated tourism businesses in the South Coast of NSW. These businesses included Gadhungal Murring, Ngaran Ngaran Cultural Awareness, Gumaraa Aboriginal Experiences, Minga Aboriginal Cultural Services, Malleema Aboriginal Cultural Tours and South Coast Seaweed. Together with each client, TRC Tourism prepared achievable three-year plans, with step by step actions aligning with business visions, goals and objectives. These covered aspects such as evaluating the current situation, values and priorities, strategic alignment opportunities marketing approach, training and capacity building needs, risk mitigation, financial projections, resourcing, investment and operational needs, and a prioritised action plan with implementation schedules and tailored success measures.