Project Description

Upper Hutt City Council and neighbouring Hutt City Council had recently developed a joint ‘Hutt Valley Tourism Action Plan 2018-2021’to capitalise on their shared tourism strengths, develop an improved visitor offering and achieve efficiencies in the use of resources.

As a result of this new collaborative approach to tourism development, TRC was engaged to conduct a review of Upper Hutt City Council functions, resources, activities and funding related to the attraction, retention and engagement of visitors. The Review of Destination Marketing Delivery will be used as an input into Upper Hutt City Council’s wider review of the structure of communications delivery.