Project Description
The Sustainable Tourism and Value Creation Toolkit was developed by TRC for Regional Development Victoria, Victorian Goldfields Tourism Executive, the Cities of Ballarat and Greater Bendigo (the major funding partners), and the other 11 supporting local government funding partners within the Central Victorian Goldfields Region.
The development of the Sustainable Tourism and Value Creation Toolkit by TRC Tourism and its project partners WolfPeak and Planet Happiness was a supporting element for the Central Victorian Goldfields World Heritage Bid. The Toolkit will assist in leveraging both the journey to inscribe the Central Victorian Goldfields on the World Heritage List and be a catalyst for mobilising and building the region’s visitor economy capacity and offerings, as well as strengthening its resilience, adaptability and recovery especially in a COVID-19 response environment.
An integral part of the project was the Happiness Project, where TRC worked with the Happiness Alliance and the nine local governments to implement an Australian first, to measure community happiness and their sentiments about tourism.
