Tidbinbilla Visitor Experience Strategy

A strategy to revitalise visitor experiences (taking account of contemporary trends) in a significant protected area near Canberra, Australia. The Strategy recommends new and upgraded visitor products and management of a quality that meet the expectations of contemporary visitors and appeal to the major market of Canberra and regional residents and their visitors.

“In engaging TRC Tourism the ACT Parks & Conservation Service was seeking to develop a holistic Visitor Experience Strategy for Tidbinbilla Nature Reserve. As an iconic destination Tidbinbilla is ideally positioned to leverage from the emerging nature based tourism appetite for authentic experiences in a natural setting. Working with all stakeholders in a collaborative, intuitive manner TRC Tourism delivered a high quality outcome. A strategic blue print for the future.”
Brett McNamara | Regional Manager | Tidbinbilla Nature Reserve, Namadgi National Park