Project Description
The Victorian Recreational Fishing Tourism Strategy developed by TRC Tourism presents the way in which Victoria can position itself as one of the world’s great recreational fishing destinations. This will lead to greater community benefit, not only from the economic outcomes generated by increased visitors and visitor spending, but through the increased fishing opportunities to Victorians and visitors alike.
The Strategy also aims to present the case for, and the recommendations under which, each Regional Tourism Board working collectively with councils and state government, can prepare their destination so it is market ready and aligned to the needs of the fisher segments.
The 10 fishing destinations identified and focused on in the Strategy do not necessarily match the Regional Tourism Board boundaries, but are instead based on the fishing experiences and species on offer.