Lee brings extensive experience in co-designing regional destination management plans, action plans, feasibility studies, tourism masterplans, along with economic and marketing proposals.

She has expertise in project management and delivery, collaboration, communication, research and data analysis, and brings to each project a strong understanding of the opportunities and challenges of regional tourism.

Lee’s is a qualified Communications professional with a background in the development and marketing of tourism products that includes working for a Regional Tourism Organisation to increase yield and promote tourism products through implementing strategies and tracking results. She has worked in Local Government negotiating for tourism funding, composing grant applications and advancing product and experience development.

Strengths

• Marketing and communications experience in the tourism, government and private sectors

• Project management and communication skills
• Research insights and data analysis.

Project Highlights

• State-wide Visitor Economy Masterplan (VIC)

• Destination Southern NSW and Surrounds South Sydney Destination Management Plans
• The Value of the Arts and Cultural Sectors to the Visitor Economy of South East NSW
• Rutherglen Destination Management Plan (VIC)
• Gippsland Destination Management Plan (VIC)
• Ballarat Traveller Experience Plan (VIC)
• Best of Canberra Mountain Bike Experience Strategy (ACT).