Debby is an experienced tourism planner with a passion for sustainable tourism. Working across Asia and the Pacific, over the past 25 years Debby has worked on tourism master plans, destination management plans, business and marketing plans, feasibility assessments, research, product development, and sustainable tourism advisory programmes.

Debby has extensive stakeholder consultation experience. She is skilled at bringing together private, government, and non-government stakeholders for the benefit of communities, conservation, and visitors.

Debby’s background in the development and marketing of tourism products includes working for Tourism New Zealand with suppliers to sustainably develop and promote their products.

Strengths

• Regenerative tourism planning
• Research and analysis, market demand, product development and promotion
• Feasibility assessments and analysis

Project Highlights

STRATEGIC DESTINATION PLANNING

• Hamilton Waikato Destination Management Plan
• Malaysia Belum-Temengor Tropical Rainforest Integrated Master Plan
• Iskandar Malaysia (Johor) Tourism Cluster Development Strategy
• Pureora Forest Destination Management Plan

BUSINESS AND FEASIBILITY PLANNING

• Pūkorokoro Miranda Shorebird Centre Strategic Plan, Preliminary Business Plan, and Product Feasibility Assessment
• National Wetland Centre of New Zealand Feasibility Study and Business Plan
• Great Barrier Island/Aotea Eco tourism Feasibility Assessment

RESEARCH AND ANALYSIS

• Sustainable Tourism Assessment of UNESCO World Heritage Sites in the Pacific
• Market analyses for Wairarapa, Whanganui, Wellington, Hurunui, Tairāwhiti Eastland, and Rangitīkei Destination Management Plans
• Māori Tourism Regional Gap Analysis

TRAILS PLANNING

• Wairarapa Five Towns Trails Network Master Plan
• Great Barrier Island/Aotea Multi Day Walk Concept Testing
• Te Araroa Trail Assessment of Viability for funding