Project Description

This report identified options for improvements to the visitor experience and safety of Marlborough’s existing cellar door cycling experience. The plan articulated a vision for 2030 and prioritised the projects which would achieve this vision, based on the projects’ potential to add social or economic benefit, integrate with existing infrastructure, provide value for money, improve safety and achieve the support of the public. The report provides recommendations on marketing and signage, governance and project management, and mapping, as well as cosy estimated of identified options.