Project Description
TRC developed this Strategic Plan to guide the Sapphire Coast’s approach to developing tourism, guiding experience and industry development, marketing and promotion to 2021 and beyond.
The Plan was developed with input from research, workshops, interviews and a review of existing plans, and built on existing partnerships, initiatives and events. It identified target markets, relevant current trends and opportunities for the destination and outlined the projects that were priorities for tourism development in the region.
