Project Description
TRC was engaged by Grimshaw Architects to provide tourism inputs for the Twelve Apostles Visitor Precinct Masterplan. The purpose of the Masterplan was to deliver an iconic world-class visitor experience for now and the future, aiming to develop an integrated offering across the Twelve Apostles Precinct, the Shipwreck Coast and the Great Ocean Road Region. The Masterplan needed to provide a compelling, immersive and diverse set of experiences that exceed visitor expectation and encourage increased length of stay, spend and satisfaction.
The final report by TRC was presented in three separate but related sections: mega trends impacting on tourism; an overview of the current tourism performance and forecasted demand; and an assessment of gaps and opportunities for visitor servicing.
