Alistair Henchman recently attended the Inaugural National Small-Town Reinvention Conference, held in Pickering Brook in the scenic Kalamunda hills, just east of Perth.
In Australia, there are currently 1,614 country towns with populations under 5,000, and more than 1,000 of these towns have fewer than 1,000 residents. Unfortunately, over 80% of these small towns are either stagnant or facing decline in both population and economic activity. Despite these challenges, these vibrant communities continue to serve as crucial hubs for agriculture, mining, and tourism, providing homes and support for over 1.1 million residents. Many small towns are rich in heritage, with underutilised buildings and infrastructure that could play a vital role in revitalising their local economies.
Traditionally, government efforts have focused on developing larger regional centres, often overlooking the unique needs of small towns. However, there are inspiring success stories where local communities have taken the initiative to foster their own revitalisation. For instance, TRC often works with small and remote towns to explore how tourism can drive local growth. This includes working with Wimmera Mallee Tourism on the revitalisation of over 40 towns in this remote region of Victoria.
A key takeaway from the National Small-Town Reinvention Conference is that for a town to attract visitors, it must first be an appealing place for its residents. Investing in facilities, infrastructure, and services not only enhances the quality of life for locals but also draws in tourists, encouraging them to stay and contribute to the economy. Tourism can be a vital catalyst in supporting the initiatives necessary to retain residents and welcome new visitors.
As we move forward, it’s essential to recognise the national significance of reinventing small towns, ensuring they remain thriving communities for generations to come.
