Tourism is the lifeblood of the Cook Islands economy – accounting for over 65% of direct GDP and more indirectly. The threat of crisis and disaster face all countries and in the Pacific cyclones and tsunamis are a growing risk. The Cook Islands Tourism Crisis Management Plan will help the industry which the country relies upon be resilient in the face of crisis.
The TRC team are working with Cook Islands Tourism Cooperation to develop this important Tourism Crisis Management Plan. The plan will support existing policies for visitor safety and will be a practical tool for the industry to be able to respond to crisis before, during and after the event.
With tourism touching all sectors of the islands, a committee will steer the project and will be familiar with implementation in the case of emergency. Workshops will be held in Rarotonga to refine the framework and test scenario responses.