We’re thrilled to announce that TRC has won the Service to Tourism Industry Award at the NSW Tourism Awards 2024!

   

A huge thank you to Destination NSW and the NSW Government for supporting this incredible event. We’re so proud to be recognised for our commitment to excellence in tourism.

This award highlights our team’s dedication to enhancing the visitor economy in NSW, and we couldn’t have achieved this without the amazing support of our partners and the tourism community.

So, what makes this award so special to us?

🌱 Sustainability & Innovation: TRC is at the forefront of a global movement in tourism consultancy, developing innovative solutions that empower local communities and protect the environment. From sustainable trail networks and nature-based tourism to our focus on incorporating Indigenous perspectives into tourism planning, we aim to create solutions that benefit both people and places.

🤝 Indigenous Community Empowerment: Our work with Indigenous communities is central to what we do. We help share authentic cultural experiences, providing economic and social benefits while ensuring cultural heritage is respected and preserved.

🌏 Leading with Purpose: Our services go beyond traditional tourism planning. We work closely with local governments, tourism organisations, and businesses to create tourism products and experiences that bring lasting benefits for both visitors and local communities. Our Reconciliation Action Plan (RAP) and Sustainable Trails Conference are just a couple of examples of how we actively contribute to the development of inclusive, sustainable tourism practices.

🏅 Why the Award Matters: Winning this award is a validation of the approach we’ve been refining for over two decades. From the vision of Janet Mackay, who founded TRC Tourism in 2000, to our ongoing commitment to staff training and sustainability, we’ve built a company focused on long-term, meaningful impact. Our team’s expertise, innovative solutions, and dedication to stewardship have shaped tourism across NSW and beyond.

Next stop: the Australian Tourism Awards! We’re excited to represent NSW on the national stage!