TRC Director Janet Mackay and Charlotte Prouse from the Destination Marketing Store have been running a series of workshops in the Hamilton Waikato region.

Some workshops have been held with tourism operators to look at new ways of working together to strengthen the experiences offered to the market through partnerships and product bundling with other businesses.

The second round of workshops contribute to the development of ย local Destination Action Plans. Local tourism industry people are mentored to define the actions they wish to take to reach their vision for the area.ย