In an increasingly competitive travel market place, it is critical to get the attention of consumers about what is special about your destination. It is not enough to simply have a tagline…you need to ensure that your brand speaks to [...]
TRC Tourism is proud to have been the specialist consultants contracted to work alongside Air New Zealand and Activate Tairāwhiti to deliver this regional tourism development project referenced in the Air New Zealand 2019 Sustainability Report. “Two Maori cultural tourism [...]
TRC Tourism headed to the Noosa Hinterland this week to assess the Noosa Trail Network, a collection of ride, walk and equestrian routes exploring the fertile ranges and valleys to the west of the Sunshine Coast. TRC Consultant, Chris [...]
When planning for a holiday, visitors don’t see one product in isolation - they see a destination in its entirety, brimming with packaged offerings that match the experience they are looking for. Destination Management is about destination partners working together [...]
Sustainable Tourism is the hottest new buzz word. Consumers are increasingly becoming aware of the impact of tourism and many seek a ‘nature-based tourism’, ‘ecotourism’ or ‘cultural tourism’ experience, all which fall under the Sustainable Tourism banner. Sustainable Tourism is [...]
“This is a climate emergency. The number of weather and climate-related disasters has more than doubled over the past forty years, Climate action begins with disaster risk reduction” - Mami Mizutori, Special representative of the Secretary-General for Disaster Risk [...]
The Western Australian government has recently completed this amazing infrastructure in Kalbarri National Park. It is great to see government committing to exceptional visitor experiences that encourage people to visit and learn more about the environment. [...]
In an incredible way, you never know who you’ll talk with, what you’ll be doing or where you’ll be going! This month started with a visit to Aragoon with Paul Clement, who hopes to develop a bush campground by [...]
The first of a series of interpretive signs for sites and attractions in Samoa "rolled off the press” yesterday at Sign Studio in Apia. TRC Tourism, in conjunction with Samoa Tourism Authority and Savai’i Samoa Tourism Association, undertook detailed discussions [...]
We are very excited to announce TRC has won Outstanding Employer of Choice and Regional Business of the Year in the Far South Coast and Capital Regional Business Awards! The Outstanding Employer of Choice award recognises organisations that put in [...]
