TRC Tourism supports the Tiaki Promise. Tiaki means to care for people and place.
“New Zealand is precious, and everyone who lives and travels here has a responsibility to look after it. The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations. By following the Tiaki Promise, you are making a commitment to New Zealand. To act as a guardian, protecting and preserving our home.” – Nau Mai, Haere Mai Ki Aotearoa, Welcome to New Zealand.
https://tiakinewzealand.com/