Ideally, signage welcomes visitors to a destination, guides their journey, reassures them along the way and welcomes them to each experience, site or business. At its worst, signage can be inaccurate, confusing, offensive and unwelcoming.
If you haven’t lately, make a note of your region / town / business’ signage. How does it contribute to the visitor experience? What is the general tone and messages shared – do they align with your positioning? How could they be improved? Could you work on a simple ‘style guide’ for stakeholders to help them bring to life the region’s positioning through their signage, or share a template for welcome signage to individual businesses to encourage consistency across your destination? Signage needs to be considered as part of your overall visitor experience, if you need help in developing a strategy gets your signs pointing in the right direction, give us a call, we’re happy to help.
