Kāpiti Coast District Council adopts new Destination Management Plan developed by TRC Tourism.

Kāpiti Coast District Council has adopted a new Destination Management Plan to help attract more visitors to the region. TRC Tourism worked with Council and the Economic Development Kotahitanga Board to develop the Plan. The Plan provides a long-term strategic framework to strengthen the Kāpiti visitor economy through sustainable development and visits. It brings the key elements of the industry together to guide tourism development, marketing and industry involvement, and improve visitor experience and infrastructure. The ultimate goal of the plan is to increase the value of the Kāpiti visitor economy.

Business and Jobs portfolio holder Councillor Angela Buswell says she is excited for the district to have a plan with clear achievable actions and is looking forward to seeing the same energy and collective effort that went into the development of the plan continue throughout its implementation.
“What I really love about this plan is that it’s balanced. It summarises what’s good about our district, and what we need to work on. It’s a mix of what we already know and new research and it’s been pulled together to form a pathway to reaching our destination potential.
“It also defines our Kāpiti destination aspirations so that the things we value the most as a community, like sustainability and protecting our environment, are prioritised throughout.
“We’re proud that the process of developing this plan was a collaborative one and we hope to see the collaboration and sharing of information and ideas continue. Council looks forward to supporting the implementation of the plan over the next three years.”