TRC Tourism was honoured to participate in the Inaugural Austrade Japan Tourism Services Trade Mission. We were invited to present at a series of events, in Tokyo and Osaka, to share our experience and expertise in Destination Management Planning. Japan’s National Government has set ambitious targets for growing inbound tourism, and is interested in growing visitation from Australia and other Western markets.

Emma Knezevic presented TRC’s approach to Destination Management Planning and how we can work with the recently-formed Japanese Destination Management Organisations to help them meet their goals. Other presenters as part of the Trade Mission were from TAFE Queensland, Intrepid Japan and Sue Hodges Productions.

The events in Tokyo and Osaka were very well attended and TRC has had very positive feedback and interest from a number of destinations in Japan.