With over 15 years’ experience within tourism and destination marketing, Brad has worked with internationally renowned brands and built up an award-winning tourism operation. Offering extensive hands-on business experience, Brad also brings a passion for sustainability and corporate social responsibility. He brings a friendly and positive approach to business, and believes that tourism can be conducted in a way that provides outstanding commercial success without compromising on what is good for our planet and our people.
Brad has been involved in a wide variety of tourism businesses, ranging from small owner-operators to large corporates’, government agencies and multi-nationals. Starting off on the front-line as an adventure tour guide, Brad then made the move to Tourism New Zealand where he played a pivotal role in helping develop their first youth/backpacker focused campaign strategies. He quickly become well-known throughout the industry, dramatically improving key stakeholder relationships and becoming the youngest ever board member of BYATA (Backpacker, Youth & Adventure Travel Association). Brad then took over the reins of Auckland Whale & Dolphin Safari – quickly transforming a once struggling business into one that is now widely recognised as setting the standard for marine conservation and sustainable tourism practices in New Zealand.
Now based in beautiful Mangawhai Heads (Kaipara), Brad joins the TRC Tourism team in providing destination management and product development advice and support to regions and businesses. He offers a friendly and positive approach to business and is particularly strong in establishing mutually rewarding relationships to quickly understand different situations and quickly add value.
- Visitor Experience/Product Design
- Marketing & Communications Strategy
- Brand Positioning
- Business Development
- Stakeholder/Partnership Strategy
- Sustainability & Corporate Social Responsibility